The main goal of artists today is to increase the traffic to their websites so that people can view their artwork, which in turn generates sales. None of this is easy. So what can artists do to exhibit their work and to get the most exposure? Your artwork may be wonderful, but what is the point if nobody ever sees it? And remember, you are not the only artist in the world: you have to be able to compete with millions of other artists all around the world.
The main thing you need to be clear about is that you are not just an advertising website which survives on passing trade. You also have an online art website that needs traffic, but more than numbers, it needs visitors who buy. What would be the purpose of getting thousands of people to visit your website but none of them makes a single purchase? The bottom line is that your marketing campaign has to be of such a nature that it attracts those people who are keen and interested in buying and investing in art.
Here you have to decide on your business model, which will decide the structuring and pricing of the items for sale. If you are a budding artist then it is safer to have lower prices in order to attract more buyers. Higher prices may give you better profits, but only if you actually make a sale. Initially, lower prices are advisable to help create a consumer base. After a while, as your art starts generating demand, you may start looking at raising the prices. Low cost reproductions can prove to be quite beneficial in terms of generating revenue too.
You should also showcase your art to the local neighborhood by organizing shows and exhibitions. This will help create more awareness in your own community and if things go well, your reputation will spread to other communities. You can also work with online art galleries in order to sell your own work. These galleries are among the places where genuine buyers go and your presence there will help a great deal in selling your work and directing buyers to your personal website if you add your website's hyperlink to all your artwork.
In addition, you should have your art webpage on popular social networking sites and actively participate in discussions and debates on topics related to your field of work. Along with giving you better visibility, it will make people curious to know the person behind the discussions and in this way you may get some potential buyers to visit your webpage. It is important to include your latest works and to give any information concerning the inspiration and story behind the production of your latest artwork. Create an aura around you to generate interest.
All of this is not going to happen in one day and it will require you to keep up a good and consistent standard of work for a long time in order to be successful. Do not compromise on your standard of work at all, because at the end of the day the art you create has to sell, irrespective of the marketing strategy.
Moun'Art Gallery is a successful online art gallery, which specializes in showcasing and selling artwork for individual artists just like you! To find out how to sell your artwork with Moun'Art, visit http://www.mounart.com/.
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